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Maple Management

Maple production resources for foresters, landowners, and businesses.

Maple Performance Gel

Consisting of mostly sucrose, with some additional minerals, maple syrup is an ideal foundation for performance gels, and can satisfy a real need within the endurance running communities. We found that adding a thickening agent to maple, with the addition of flavoring and electrolytes, was the most ideal formula for nutritional benefits and consumer ease. A thorough processing step, clean and sterile packaging measures, and correct fill instructions are all vital in the shelf life and safety of these novel products.

Maple Storytelling With Photography & Social Media 

Use photography and social media to connect with consumers and market your business. Learn some basics of photography with your smart phone and how to use your photos to engage with an online audience including: best practices for posting compelling pictures and stories on social media, what to avoid, and how to use what you have to take good quality pictures and effectively engage potential customers. With Chadwick Estey (City Market/Onion River Co-op), Jenna Baird (Baird Farm), and Abby Roleau (Gateway Farm).

Maple Tele-Medicine: What is Making my Syrup Taste Sick? 

Most people recognize good tasting syrup and many can pick out when syrup tastes off, but occasionally there is a flavor that is not easily identified. Mark Isselhardt, UVM Extension, and Henry Mackres, retired Vermont Chief of Consumer Protection, discuss syrup flavors (and off-flavors) and sample syrup sent in advance of the session for diagnoses.

Online Advertising Tools & Takeaways 

Advertising your business online can often seem overwhelming if you don’t know where to start and what you’re trying to accomplish. Zac Smith, UVM Extension, and Mike Lannen, Eternity Marketing, show you how to set tangible goals, start small, and expand your online advertising with a variety of tools.

Pandemic Prompts New Ways to Market Maple

Maple farmers experienced a difficult transition when the COVID-19 outbreak in North America resulted in the shutting down of sugarhouses to the public, particularly during some of the most crucial weekends for in-person maple sales. Sugarmakers had to quickly pivot in order to make up for lost sales in the sugarhouse as well as from wholesale restaurant and school accounts. This shift brought about some creative thinking and innovative solutions to reach customers and promote maple products. Some successful marketing, sales and agritourism strategies have not only helped producers recover lost sales, but have permanently enhanced their future sales approach and marketing plans.

Planning Your Maple Operation

Joe Polak from Maple Hollow discusses how to plan a modern maple syrup operation from the ground up.