Pure maple gaining on artificial syrups
Pure maple syrup is on the rise in a declining overall market for pourable syrups. We are moving in the right direction, but still have a long way to go.
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Pure Maple Syrup Contains Medicinally Beneficial Compounds
University of Rhode Island researcher Navindra Seeram, who specializes in medicinal plant research, has found more than 20 compounds in maple syrup from Canada that have been linked to human health, 13 of which are newly discovered in maple syrup. In addition, eight of the compounds have been found in the Acer (maple) family for the first time.
Selling Maple Wholesale Notebook
Market channel selection is as important as production decisions for maple producers. This publication is a decision-making aid for new farmers and for those considering marketing through a new channel. The guide focuses on describing the marketing of maple; however, many of the principles apply to the marketing of other agricultural products.
So You Want to Upgrade Your Maple Syrup?
A new grading system standardizes how all maple producing jurisdictions label their syrup.
Study Suggests Promising Ways to Market Maple
In 2020, the New York State Maple Producers’ Association, in cooperation with the NYS Department of Agriculture and Markets, applied for and was awarded a USDA Acer Access and Development Program grant to conduct market research on the US consumer maple target audience. The project was designed to expand research, education, and extension efforts involving market sizing, audience research, and message testing, development, and planning to: 1) identify market opportunities, 2) optimize messaging, and 3) develop a market promotion and evaluation plan. The purpose of this work is to develop marketing tools and methods to increase the awareness of, and a rationale for, choosing pure maple syrup among audiences representing the greatest market opportunity. The program will achieve this goal through the development of research-driven messaging, market promotion strategies, and communications planning.
Sugarhouse Aesthetics: What The Public Sees
Some producers are willing to open up their sugarhouse doors to show the buying public how we make the sweet treat. Repeat customers know the quality of product produced, but for many consumers the operation’s aesthetics are critical to their purchasing habits.
Sweet Signs Help with Marketing
Research shows that signs are the most effective means of communication. This article offers tips on how to make the best signs to attract people to your sugarhouse.
The Next Maple Marketing Campaign
Over two-thirds of consumers say that living a more sustainable lifestyle is important to them. Eco-friendly and Fair Trade claims are attractive to consumers, but the marketplace is still trying to clarify what lies behind these claims and if shoppers really follow through with their interests in the form of purchases. Consumer sentiment research looked at retail sales from 2017-2020 and showed that consumer spending on products with environmental, social and governance (ESG) claims grew at a faster rate than products without such claims (Am et al., 2023).
The Season is Over: Now, How Will You Sell Your Syrup?
No two sugarmakers follow the exact same path. For some, their business grows slowly, one weekend farmers market at a time, and they prefer to stay small. Others build their backyard operations into wholesale businesses that keep them busy year-round. Some enjoy selling directly to their customers. And others would rather focus on production, and let established retailers take care of the rest. These snapshots of four sugaring enterprises illustrate just a few of those successful models.
Thoughts on the Season: Bruce Bascom
Overall, Bruce says he is positive and optimistic about both production and demand, estimating that both could double in the U.S. in the next decade or so. “Some people think it’s a bubble,” he says, “but I think the market is still very strong.”