Market channel selection is as important as production decisions for maple producers. This publication is a decision-making aid for new farmers and for those considering marketing through a new channel. The guide focuses on describing the marketing of maple; however, many of the principles apply to the marketing of other agricultural products.
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A new grading system standardizes how all maple producing jurisdictions label their syrup.
Some producers are willing to open up their sugarhouse doors to show the buying public how we make the sweet treat. Repeat customers know the quality of product produced, but for many consumers the operation’s aesthetics are critical to their purchasing habits.
Research shows that signs are the most effective means of communication. This article offers tips on how to make the best signs to attract people to your sugarhouse.
No two sugarmakers follow the exact same path. For some, their business grows slowly, one weekend farmers market at a time, and they prefer to stay small. Others build their backyard operations into wholesale businesses that keep them busy year-round. Some enjoy selling directly to their customers. And others would rather focus on production, and let established retailers take care of the rest. These snapshots of four sugaring enterprises illustrate just a few of those successful models.
Overall, Bruce says he is positive and optimistic about both production and demand, estimating that both could double in the U.S. in the next decade or so. “Some people think it’s a bubble,” he says, “but I think the market is still very strong.”
When getting ready for maple weekend, or for any time that you’re welcoming customersto your sugarhouse, here are a few things to keep in mind.
The U.S. grading laws.