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Agritourism: Education, Marketing, and More

Agritourism plays two important roles. First, it educates the public about farming and their local food system. Second, it supports farmers by increasing sales opportunities and building a loyal customer base. The term encompasses an array of on-farm attractions, events, or services. Events can take a simple Ð and limited Ð form such participating in a stateÕs maple weekend. Or it can be as complex as opening a restaurant. Agritourism includes anything from school field trips, to B&Bs, to pick-your-own, and wine tastings. Sometimes fun, sometimes educational, sometimes both, the common threads are connection and experience.