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Maple’s Changing Story

Why and how maple producers can shape their stories to connect with potential customers.

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Author(s):
Lange, Michael
Institution(s):
Champlain College
Publication:
Maple Syrup Digest
Date:
December 1, 2016
Publisher:
North American Maple Syrup Council
Topics:
Marketing
Tags:
culture, History
Type:
Practical Skills
Format:
article

Maple Research.org

North American Maple Syrup Council

© 2016 North American Maple Syrup Council, contact us

Funding for this project was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM170100XXXXG167, awarded to the University of Vermont Proctor Maple Research Center. The contents are solely the responsibility of the contributors and do not necessarily represent the official views of the USDA.