The Internet has made it possible for maple farms to sell direct to customers everywhere. However, the online market is crowded and itÕs not enough just to put up an e-commerce website. Peter Cooper-Ellis of Hidden Springs Maple covers strategies and pitfalls for using the Internet to market maple products. This presentation also discusses the impact that Amazon is having on the on-line market and strategies for selling on Amazon.
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In the marketplace today, there are numerous instances where a product that does not contain any real maple syrup conveys in various ways, on its packaging or in its advertising and promotion materials, that it does contain real maple syrup or, even, is real maple syrup. The International Maple Syrup Institute (IMSI) and the North American Maple Syrup Council (NAMSC) believe that such behavior is misleading and deceptive to consumers, be it intentional or not, and should be curtailed, much as with any truth in advertising or labeling issue.