The Cornell Maple Program has been working on developing athletics-oriented maple products for several years. Our latest work has led to a “maple sports drink,” a hydrating, nourishing electrolyte-replacement beverage that meets the same nutritional standards as Gatorade and Powerade.
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Advertising your business online can often seem overwhelming if you don’t know where to start and what you’re trying to accomplish. Zac Smith, UVM Extension, and Mike Lannen, Eternity Marketing, show you how to set tangible goals, start small, and expand your online advertising with a variety of tools.
Use photography and social media to connect with consumers and market your business. Learn some basics of photography with your smart phone and how to use your photos to engage with an online audience including: best practices for posting compelling pictures and stories on social media, what to avoid, and how to use what you have to take good quality pictures and effectively engage potential customers. With Chadwick Estey (City Market/Onion River Co-op), Jenna Baird (Baird Farm), and Abby Roleau (Gateway Farm).
Maple farmers experienced a difficult transition when the COVID-19 outbreak in North America resulted in the shutting down of sugarhouses to the public, particularly during some of the most crucial weekends for in-person maple sales. Sugarmakers had to quickly pivot in order to make up for lost sales in the sugarhouse as well as from wholesale restaurant and school accounts. This shift brought about some creative thinking and innovative solutions to reach customers and promote maple products. Some successful marketing, sales and agritourism strategies have not only helped producers recover lost sales, but have permanently enhanced their future sales approach and marketing plans.
Manual with chapters on setting up sap collection systems, sugarhouse management, selling maple products, finances, and more.
A common marketing mistake is starting with the tools: social media, labels, or logos. Instead, marketing starts with: the business story, business goals, and identifying customers.
When getting ready for maple weekend, or for any time that you’re welcoming customersto your sugarhouse, here are a few things to keep in mind.
Research shows that signs are the most effective means of communication. This article offers tips on how to make the best signs to attract people to your sugarhouse.
Some producers are willing to open up their sugarhouse doors to show the buying public how we make the sweet treat. Repeat customers know the quality of product produced, but for many consumers the operation’s aesthetics are critical to their purchasing habits.
Over the past six years, my laboratory, and others, have been conducting research focused on identifying bioactive plant compounds (known as phytochemicals or phytonutrients) and evaluating the biological effects of maple syrup, maple water (i.e. maple sap), and maple plant parts and their derived extracts.