Tips for Welcoming Sugarhouse Visitors on Maple Weekend (or any time)
When getting ready for maple weekend, or for any time that you’re welcoming customersto your sugarhouse, here are a few things to keep in mind.
Tag: Marketing
Showing 11 – 18 of 18 resources
Sugarhouse Aesthetics: What The Public Sees
Some producers are willing to open up their sugarhouse doors to show the buying public how we make the sweet treat. Repeat customers know the quality of product produced, but for many consumers the operation’s aesthetics are critical to their purchasing habits.
Advances in Understanding the Potential Health Benefits of Maple Syrup: The Path Forward
Over the past six years, my laboratory, and others, have been conducting research focused on identifying bioactive plant compounds (known as phytochemicals or phytonutrients) and evaluating the biological effects of maple syrup, maple water (i.e. maple sap), and maple plant parts and their derived extracts.
Pure maple gaining on artificial syrups
Pure maple syrup is on the rise in a declining overall market for pourable syrups. We are moving in the right direction, but still have a long way to go.
Developing your Maple Marketing Plan for wholesale and bulk sales
The development of a marketing plan allows the maple producer to evaluate options to determine the most livable and profitable marketing options for selling my maple products in the wholesale and bulk market. The finished plan then allows the producer to focus efforts on what has been decided are the most livable and profitable ways of marketing for the business. For many maple producers who are most in love with maple production the question seems to be ÒNow that IÕve made maple syrup what is the best way for me to sell it?Ó The approach used in developing the marketing plan here is that of asking and evaluating some basic marketing questions will lead to assembling a reasona-ble marketing plan.
The Economics of Maple Syrup Production in Ontario
There is ample room to grow the maple market in Ontario. OMSPA commissioned this report and the accompanying budgeting tool to assist maple entrepreneurs in building a solid BUSINESS PLAN to tap into this incredible business opportunity. The accompanying Excel budgeting tool facilitates the exploration of various scenarios of yield, scale, and capital investment to measure the impact on the bottom line profitability.
Pure Maple Syrup Contains Medicinally Beneficial Compounds
University of Rhode Island researcher Navindra Seeram, who specializes in medicinal plant research, has found more than 20 compounds in maple syrup from Canada that have been linked to human health, 13 of which are newly discovered in maple syrup. In addition, eight of the compounds have been found in the Acer (maple) family for the first time.
The aesthetics of sap collecting
A guide to keeping up appearances in your sugaring operation.