Analysis of Pure Maple Syrup Consumers

Virtually all of the pure maple syrup production in the United States is in the northern states of Maine, Masachusetts, Michigan, New Hampshire, New York, Ohio, Pennsylvania, Vermont, and Wisconsin. Pure maple syrup users living in the maple production area and users living in other areas of the United States were asked a series of questions about their use of pure maple syrup and their responses were compared. User attitudes toward the product, syrup-use patterns, syrup-packaging characteristics, and syrup-purchasing patterns are identified and discussed.

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