This ongoing podcast features interviews with researchers and educators about topics related to maple production and marketing.
Showing 1 – 10 of 309 resources
This tool is meant to identify off-flavors in syrup, and link the particular sensory experience to a specific defect and category that explains why the defect has occurred. Additionally, this tool serves as a user-friendly representation of the Vermont Agency of Agriculture Farms and Markets (VAAFM) “Maple Syrup Off-Flavors” manual.
The map of maple is a sensory tool, allowing you to explore all the wondrous possibilities of Vermont maple syrup. It offers some hints for tasting on your own.
Business is booming if you own a commercial sugar bush! As forest managers, this means more and more of us are hearing from landowners interested in starting or maintaining a sugar bush. Unfortunately, if you are like us, you did not learn about maple syrup in forestry school. This episode’s guest, Mark Isselhardt, Extension Maple Specialist with the University of Vermont, helps us unpack the fundamentals of sap production, sugar bush management, and how the industry has changed in the 21st century.
Guidelines for tapping maple trees have existed for well over 100 years. Early tapping guidelines came about when buckets (gravity collection) were the only technology available for harvesting sap. New tapping guidelines are based on years of research into maple tree growth, sap harvesting practices/technology and a recognition that tree diameter alone does not fully explain all the factors that determine if tapping intensity in a given sugarbush is sustainable. This fact sheet presents sustainable tapping guidelines.
Judged maple syrup contests originated as a friendly competition amongst producers in the early part of the 20th century. More recently, these competitions have evolved into a valuable opportunity for producers to improve their practice and evaluate their production methods. The grading system employed in the judging process facilitates communication about the uniqueness of pure maple syrup. The world standard definitions, uniform grading system, and related guidelines have been developed to promote uniformity throughout the maple industry. In competition, the same standards apply, regardless of where the contest is being held. As maple judging has evolved, so have the guidelines. Every region has contributed to the refinement of these criteria, as the process of judging has become more sophisticated and widespread. Producers throughout the US and Eastern Canada have begun to embrace maple judging as they understand the value of knowing how to make syrup to a high standard. Consumers benefit from the emphasis on taste, and off-flavored syrup is kept out of the market.
Join Future Generations University Appalachian Program and guest speaker Catherine Belisle, Ph. D., Cornell University, as she discusses “How to use maple” Catherine will breakdown maple syrup into a science and discuss various maple foods and beverages that can be created and sold.
In 2020, the New York State Maple Producers’ Association, in cooperation with the NYS Department of Agriculture and Markets, applied for and was awarded a USDA Acer Access and Development Program grant to conduct market research on the US consumer maple target audience. The project was designed to expand research, education, and extension efforts involving market sizing, audience research, and message testing, development, and planning to: 1) identify market opportunities, 2) optimize messaging, and 3) develop a market promotion and evaluation plan. The purpose of this work is to develop marketing tools and methods to increase the awareness of, and a rationale for, choosing pure maple syrup among audiences representing the greatest market opportunity. The program will achieve this goal through the development of research-driven messaging, market promotion strategies, and communications planning.
Invasive pests have been identified as one of the major threats to biodiversity worldwide. Many bodies, including the United Nations, recognize invasive species for the long-term detrimental impacts that they could have on our ecosystems. The most cost- and effort-saving way of dealing with invasive species is to prevent their initial spread into an area. This guide provides a brief summary of invasive insect pests threatening maple-producing regions of eastern Canada and the United States.
The Cornell Maple Program developed two athlete-approved recipes for a Tart Cherry and a Tangerine Maple Sports Drink. These beverages are designed to hydrate and replenish carbohydrates and electrolytes lost during physical activity. Because of the health-benefits (antioxidants, vitamins, and minerals), Maple Sports Drinks can be marketed as a functional beverage, a lucrative market projected to increase 7.8% from 2021 to 2028.