Some producers are willing to open up their sugarhouse doors to show the buying public how we make the sweet treat. Repeat customers know the quality of product produced, but for many consumers the operation’s aesthetics are critical to their purchasing habits.
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Research shows that signs are the most effective means of communication. This article offers tips on how to make the best signs to attract people to your sugarhouse.
This ongoing podcast features interviews with researchers and educators about topics related to maple production and marketing.
A guide to keeping up appearances in your sugaring operation.
Over two-thirds of consumers say that living a more sustainable lifestyle is important to them. Eco-friendly and Fair Trade claims are attractive to consumers, but the marketplace is still trying to clarify what lies behind these claims and if shoppers really follow through with their interests in the form of purchases. Consumer sentiment research looked at retail sales from 2017-2020 and showed that consumer spending on products with environmental, social and governance (ESG) claims grew at a faster rate than products without such claims (Am et al., 2023).
When getting ready for maple weekend, or for any time that you’re welcoming customersto your sugarhouse, here are a few things to keep in mind.