Birch syrup production uses the same equipment as maple syrup production, and the spring sapflow season begins just as the maple season is ending. Sugarmakers might want to consider adding birch production to their operations to generate additional revenue.
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As the maple water industry has grown, this study conducted a taste test of various brands of commonly available maple waters.
In the marketplace today, there are numerous instances where a product that does not contain any real maple syrup conveys in various ways, on its packaging or in its advertising and promotion materials, that it does contain real maple syrup or, even, is real maple syrup. The International Maple Syrup Institute (IMSI) and the North American Maple Syrup Council (NAMSC) believe that such behavior is misleading and deceptive to consumers, be it intentional or not, and should be curtailed, much as with any truth in advertising or labeling issue.
Over two-thirds of consumers say that living a more sustainable lifestyle is important to them. Eco-friendly and Fair Trade claims are attractive to consumers, but the marketplace is still trying to clarify what lies behind these claims and if shoppers really follow through with their interests in the form of purchases. Consumer sentiment research looked at retail sales from 2017-2020 and showed that consumer spending on products with environmental, social and governance (ESG) claims grew at a faster rate than products without such claims (Am et al., 2023).
Thoughts on the value of implementing the new maple grading system.