The primary use for this guide is to assist maple operations in developing a basic plan used to secure funding for start-up, expansion, and operating loans as well as a basic framework to begin considering the income and expenses incurred as the operation develops.
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The development of a marketing plan allows the maple producer to evaluate options to determine the most livable and profitable marketing options for selling my maple products in the wholesale and bulk market. The finished plan then allows the producer to focus efforts on what has been decided are the most livable and profitable ways of marketing for the business. For many maple producers who are most in love with maple production the question seems to be ÒNow that IÕve made maple syrup what is the best way for me to sell it?Ó The approach used in developing the marketing plan here is that of asking and evaluating some basic marketing questions will lead to assembling a reasona-ble marketing plan.
The Federation of Quebec Maple Producers (FPAQ) was founded in 1966 to help Quebec producers bring maple syrup to market. Today, FPAQ represents 13,500 producers who collectively make ~72% of the worldÕs maple syrup crop. David Hall is one of the 13 Directors in the organization. He provides an overview of the organization and its various marketing efforts.
A guide to tasting maple syrup and checking for off-flavors