250 maple containers of pure maple syrup were purchased online in 2020 and tested for density, color grade and flavor. Learn how many samples met the grading standards, how different testing instruments compare, the most common grading problems and some best practices to ensure high quality syrup reaches your customers.
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Do you sell your maple products or give tours at your sugarhouse? Is your sugarbush open for hiking? Thinking about it, but not sure? Join us for a discussion about marketing, safety, liability, and other considerations. We’ll share information (and let you know how to get free signs) for Maple 100, Open Farm Week, and the new agritourism limited liability statute – and we’ll make time for a round robin about what would be most helpful for your sugaring operation.
Advertising your business online can often seem overwhelming if you don’t know where to start and what you’re trying to accomplish. Zac Smith, UVM Extension, and Mike Lannen, Eternity Marketing, show you how to set tangible goals, start small, and expand your online advertising with a variety of tools.
Use photography and social media to connect with consumers and market your business. Learn some basics of photography with your smart phone and how to use your photos to engage with an online audience including: best practices for posting compelling pictures and stories on social media, what to avoid, and how to use what you have to take good quality pictures and effectively engage potential customers. With Chadwick Estey (City Market/Onion River Co-op), Jenna Baird (Baird Farm), and Abby Roleau (Gateway Farm).
Due to the COVID-19 outbreak, many maple producers were forced to cancel open house events during the 2020 sugaring season for the safety of the producers and their customers. This caused a major loss in sales for many maple producers throughout the maple producing region. While COVID-19 is likely to still be a concern for the 2021 sugaring season, we now have a better understanding of the virus and protective measures to keep everyone safe while staying open for business. Those measures and best practices are detailed in this guidance.
Maple farmers experienced a difficult transition when the COVID-19 outbreak in North America resulted in the shutting down of sugarhouses to the public, particularly during some of the most crucial weekends for in-person maple sales. Sugarmakers had to quickly pivot in order to make up for lost sales in the sugarhouse as well as from wholesale restaurant and school accounts. This shift brought about some creative thinking and innovative solutions to reach customers and promote maple products. Some successful marketing, sales and agritourism strategies have not only helped producers recover lost sales, but have permanently enhanced their future sales approach and marketing plans.
Explore the exciting research into Maple (syrup, sugar, sap/water, extracts), a sustainable North American agricultural crop, which has a unique chemical composition which imparts positive biological effects to its products.
Explains considerations and strategies for setting prices when selling maple products.
Agritourism plays two important roles. First, it educates the public about farming and their local food system. Second, it supports farmers by increasing sales opportunities and building a loyal customer base. The term encompasses an array of on-farm attractions, events, or services. Events can take a simple Ð and limited Ð form such participating in a stateÕs maple weekend. Or it can be as complex as opening a restaurant. Agritourism includes anything from school field trips, to B&Bs, to pick-your-own, and wine tastings. Sometimes fun, sometimes educational, sometimes both, the common threads are connection and experience.
A common marketing mistake is starting with the tools: social media, labels, or logos. Instead, marketing starts with: the business story, business goals, and identifying customers.