Maple’s Changing Story
Why and how maple producers can shape their stories to connect with potential customers.
Topic: Marketing
Showing 21 – 30 of 45 resources
Maple Label Regulations: Is Maple Really Maple?
Chart showing the range of labelling regulations used in different states and provinces.
Thoughts on the Season: Bruce Bascom
Overall, Bruce says he is positive and optimistic about both production and demand, estimating that both could double in the U.S. in the next decade or so. “Some people think it’s a bubble,” he says, “but I think the market is still very strong.”
Sugarhouse Aesthetics: What The Public Sees
Some producers are willing to open up their sugarhouse doors to show the buying public how we make the sweet treat. Repeat customers know the quality of product produced, but for many consumers the operation’s aesthetics are critical to their purchasing habits.
Evaluating Processing Methods to Produce Safe, Shelf Stable Maple Sap Beverages for Small Operations
In order for sugarmakers to take advantage of the newfound interest in maple sap beverages, processes must be developed that would allow small scale producers to process and package maple sap safely, efficiently, and economically. We investigated several methods that might be employed for seasonal markets during the harvest season of January-April.
North American Maple Contest Guidelines
Rules and tools for running contests for maple products.
History of Northeastern US Maple Syrup Price Trends
Average annual percentage rates of change (APR) in maple syrup prices (average gallon equivalent price in the United States) in seven northeastern United States and their aggregated region were determined for the years 1916 to 2012. The price trend lines were then compared on state-by-state and region-by-state basis.
Advances in Understanding the Potential Health Benefits of Maple Syrup: The Path Forward
Over the past six years, my laboratory, and others, have been conducting research focused on identifying bioactive plant compounds (known as phytochemicals or phytonutrients) and evaluating the biological effects of maple syrup, maple water (i.e. maple sap), and maple plant parts and their derived extracts.
Selling Maple Wholesale Notebook
Market channel selection is as important as production decisions for maple producers. This publication is a decision-making aid for new farmers and for those considering marketing through a new channel. The guide focuses on describing the marketing of maple; however, many of the principles apply to the marketing of other agricultural products.
Could Maple Syrup Help Cut Use of Antibiotics?
Recent findings, published in the journal Applied and Environmental Microbiology, suggest that combining maple syrup extract with common antibiotics could increase the microbes’ susceptibility, leading to lower antibiotic usage.