So You Want to Upgrade Your Maple Syrup?
A new grading system standardizes how all maple producing jurisdictions label their syrup.
Topic: Marketing
Showing 31 – 40 of 45 resources
United States Standards for Grades of Maple Syrup
The U.S. grading laws.
Pure maple gaining on artificial syrups
Pure maple syrup is on the rise in a declining overall market for pourable syrups. We are moving in the right direction, but still have a long way to go.
Misrepresentation of maple syrup
In the marketplace today, there are numerous instances where a product that does not contain any real maple syrup conveys in various ways, on its packaging or in its advertising and promotion materials, that it does contain real maple syrup or, even, is real maple syrup. The International Maple Syrup Institute (IMSI) and the North American Maple Syrup Council (NAMSC) believe that such behavior is misleading and deceptive to consumers, be it intentional or not, and should be curtailed, much as with any truth in advertising or labeling issue.
Granulated Maple Sugar Uses and Recipes
Public-facing brochure to be used to promote the use of granulated maple sugar.
Beyond the Boil: Creative ideas for selling maple syrup and value-added products
Making value-added products, educating consumers, and creative strategies to bring visitors to your sugarhouse are all ways to increase profits for sugarmakers.
The Economics of Maple Syrup Production in Ontario
There is ample room to grow the maple market in Ontario. OMSPA commissioned this report and the accompanying budgeting tool to assist maple entrepreneurs in building a solid BUSINESS PLAN to tap into this incredible business opportunity. The accompanying Excel budgeting tool facilitates the exploration of various scenarios of yield, scale, and capital investment to measure the impact on the bottom line profitability.
Maple Syrup: Natural and Nutritious
This consumer-facing resource can be used as a handout or poster, and features nutrition facts about maple syrup compared to other sweeteners.
Maple Products Pricing Guide
A spreadsheet to calculate pricing and profit for maple cream, candy, cotton candy, and soda.
Pure Maple Syrup Contains Medicinally Beneficial Compounds
University of Rhode Island researcher Navindra Seeram, who specializes in medicinal plant research, has found more than 20 compounds in maple syrup from Canada that have been linked to human health, 13 of which are newly discovered in maple syrup. In addition, eight of the compounds have been found in the Acer (maple) family for the first time.