This market development and promotion program was designed to strengthen and diversify market opportunities for the maple syrup industry in the South Atlantic United States. It sought to promote consumer awareness and access to maple syrup products through market research, consumer education, promotion of agri-tourism, and distribution support. Gaining knowledge of how maple syrup is sold (prices, on store shelves) and what information is provided to consumers (labels) to help them make buying decisions seemed a good first step. Such information had never been collected.
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