Showing 21 – 30 of 38 matching resources

Maple Syrup: Natural and Nutritious

This consumer-facing resource can be used as a handout or poster, and features nutrition facts about maple syrup compared to other sweeteners.

Maple: The Smarter Sweetener

Explore the exciting research into Maple (syrup, sugar, sap/water, extracts), a sustainable North American agricultural crop, which has a unique chemical composition which imparts positive biological effects to its products.

Maple’s Changing Story

Why and how maple producers can shape their stories to connect with potential customers.

Misrepresentation of maple syrup

In the marketplace today, there are numerous instances where a product that does not contain any real maple syrup conveys in various ways, on its packaging or in its advertising and promotion materials, that it does contain real maple syrup or, even, is real maple syrup. The International Maple Syrup Institute (IMSI) and the North American Maple Syrup Council (NAMSC) believe that such behavior is misleading and deceptive to consumers, be it intentional or not, and should be curtailed, much as with any truth in advertising or labeling issue.

Pandemic Prompts New Ways to Market Maple

Maple farmers experienced a difficult transition when the COVID-19 outbreak in North America resulted in the shutting down of sugarhouses to the public, particularly during some of the most crucial weekends for in-person maple sales. Sugarmakers had to quickly pivot in order to make up for lost sales in the sugarhouse as well as from wholesale restaurant and school accounts. This shift brought about some creative thinking and innovative solutions to reach customers and promote maple products. Some successful marketing, sales and agritourism strategies have not only helped producers recover lost sales, but have permanently enhanced their future sales approach and marketing plans.

Pure maple gaining on artificial syrups

Pure maple syrup is on the rise in a declining overall market for pourable syrups. We are moving in the right direction, but still have a long way to go.

Pure Maple Syrup Contains Medicinally Beneficial Compounds

University of Rhode Island researcher Navindra Seeram, who specializes in medicinal plant research, has found more than 20 compounds in maple syrup from Canada that have been linked to human health, 13 of which are newly discovered in maple syrup. In addition, eight of the compounds have been found in the Acer (maple) family for the first time.