Showing 21 – 30 of 43 matching resources
250 maple containers of pure maple syrup were purchased online in 2020 and tested for density, color grade and flavor. Learn how many samples met the grading standards, how different testing instruments compare, the most common grading problems and some best practices to ensure high quality syrup reaches your customers.
Use photography and social media to connect with consumers and market your business. Learn some basics of photography with your smart phone and how to use your photos to engage with an online audience including: best practices for posting compelling pictures and stories on social media, what to avoid, and how to use what you have to take good quality pictures and effectively engage potential customers. With Chadwick Estey (City Market/Onion River Co-op), Jenna Baird (Baird Farm), and Abby Roleau (Gateway Farm).
This consumer-facing resource can be used as a handout or poster, and features nutrition facts about maple syrup compared to other sweeteners.
Explore the exciting research into Maple (syrup, sugar, sap/water, extracts), a sustainable North American agricultural crop, which has a unique chemical composition which imparts positive biological effects to its products.
Why and how maple producers can shape their stories to connect with potential customers.
In the marketplace today, there are numerous instances where a product that does not contain any real maple syrup conveys in various ways, on its packaging or in its advertising and promotion materials, that it does contain real maple syrup or, even, is real maple syrup. The International Maple Syrup Institute (IMSI) and the North American Maple Syrup Council (NAMSC) believe that such behavior is misleading and deceptive to consumers, be it intentional or not, and should be curtailed, much as with any truth in advertising or labeling issue.
Advertising your business online can often seem overwhelming if you don’t know where to start and what you’re trying to accomplish. Zac Smith, UVM Extension, and Mike Lannen, Eternity Marketing, show you how to set tangible goals, start small, and expand your online advertising with a variety of tools.
Maple farmers experienced a difficult transition when the COVID-19 outbreak in North America resulted in the shutting down of sugarhouses to the public, particularly during some of the most crucial weekends for in-person maple sales. Sugarmakers had to quickly pivot in order to make up for lost sales in the sugarhouse as well as from wholesale restaurant and school accounts. This shift brought about some creative thinking and innovative solutions to reach customers and promote maple products. Some successful marketing, sales and agritourism strategies have not only helped producers recover lost sales, but have permanently enhanced their future sales approach and marketing plans.
Explains considerations and strategies for setting prices when selling maple products.
A guide to determining product pricing and profit of maple syrup production.