The development of a marketing plan allows the maple producer to evaluate options to determine the most livable and profitable marketing options for selling my maple products in the wholesale and bulk market. The finished plan then allows the producer to focus efforts on what has been decided are the most livable and profitable ways of marketing for the business. For many maple producers who are most in love with maple production the question seems to be ÒNow that IÕve made maple syrup what is the best way for me to sell it?Ó The approach used in developing the marketing plan here is that of asking and evaluating some basic marketing questions will lead to assembling a reasona-ble marketing plan.
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