Technological advances by maple equipment manufacturers, continued outreach and education by local, state, federal, and provincial maple organizations, and widespread adoption of new management practices by producers have revolutionized the maple industry over the last 20 years. The design and layout of sap collection systems and advances in vacuum pumps and releasers has resulted in higher per tap sap yields well beyond the old standards. Increased per tap volume has been matched with modern high brix reverse osmosis systems and efficiency gains in evaporators, pushing the economic potential of making maple syrup to new heights. Value-added products, niche marketing and branding, and social media and online platforms, coupled with health conscious and savvy consumers,have altered the retail sales landscape and linked rural maple producers to consumers around the world.