Topic: Marketing

Showing 21 – 30 of 46 resources

Sweet Signs Help with Marketing

Research shows that signs are the most effective means of communication. This article offers tips on how to make the best signs to attract people to your sugarhouse.

Publication:
Maple Syrup Digest
Date:
February 1, 2017

Maple’s Changing Story

Why and how maple producers can shape their stories to connect with potential customers.

Publication:
Maple Syrup Digest
Date:
December 1, 2016

Sugarhouse Aesthetics: What The Public Sees

Some producers are willing to open up their sugarhouse doors to show the buying public how we make the sweet treat. Repeat customers know the quality of product produced, but for many consumers the operation’s aesthetics are critical to their purchasing habits.

Publication:
Maple Syrup Digest
Date:
June 1, 2016

Thoughts on the Season: Bruce Bascom

Overall, Bruce says he is positive and optimistic about both production and demand, estimating that both could double in the U.S. in the next decade or so. “Some people think it’s a bubble,” he says, “but I think the market is still very strong.”

Publication:
Maple Syrup Digest
Date:
June 1, 2016

Evaluating Processing Methods to Produce Safe, Shelf Stable Maple Sap Beverages for Small Operations

In order for sugarmakers to take advantage of the newfound interest in maple sap beverages, processes must be developed that would allow small scale producers to process and package maple sap safely, efficiently, and economically. We investigated several methods that might be employed for seasonal markets during the harvest season of January-April.

Publication:
Maple Syrup Digest
Date:
June 1, 2016

History of Northeastern US Maple Syrup Price Trends

Average annual percentage rates of change (APR) in maple syrup prices (average gallon equivalent price in the United States) in seven northeastern United States and their aggregated region were determined for the years 1916 to 2012. The price trend lines were then compared on state-by-state and region-by-state basis.

Publication:
Forest Products Journal
Date:
January 1, 2016

Advances in Understanding the Potential Health Benefits of Maple Syrup: The Path Forward

Over the past six years, my laboratory, and others, have been conducting research focused on identifying bioactive plant compounds (known as phytochemicals or phytonutrients) and evaluating the biological effects of maple syrup, maple water (i.e. maple sap), and maple plant parts and their derived extracts.

Publication:
Maple Syrup Digest
Date:
December 1, 2015

Selling Maple Wholesale Notebook

Market channel selection is as important as production decisions for maple producers. This publication is a decision-making aid for new farmers and for those considering marketing through a new channel. The guide focuses on describing the marketing of maple; however, many of the principles apply to the marketing of other agricultural products.

Date:
July 20, 2015